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Lune Studio
May 2026 · Confidential
Prepared for Coromandel Productions
Website Design Proposal · Ref. CP-2026-01

A Digital Presence
as Powerful as
Your Films.

A comprehensive digital presence proposal for Coromandel Productions, architecting a platform as cinematic and commercially powerful as the films you make.

Lune Studio · Chennai
adhityan@lunestudio.in
lunestudio.in
Essential Build From
₹2.25L
Delivery
4–6 Weeks
The Situation
01 / 08

I spent some time reviewing your body of work before drafting this. It’s impressive how your team handles the loud, high-stakes environment of something like the ICC, and then pivots entirely to the quiet, nuanced storytelling required for your social pieces. The quality of the actual production is exceptional across the board.

But to be completely honest, the current website isn't carrying that same weight. We benchmarked your digital presence against other top-tier studios in Singapore and Chennai, and right now, the site is acting as a passive gallery rather than an active sales tool. We want to help you fix that. This proposal is to show you how we can build a digital presence that doesn't just display your films, but also actively drives your business forward.

The Diagnosis
02 / 08

We ran a deep-dive technical audit of Coromandel Productions. Here is the full picture of your current digital footprint.

Methodology & Sourcing

These scores are not arbitrary. They are calculated using a weighted average of three data points: (1) Technical Performance via Google Lighthouse, (2) Manual UX Heuristics focused on conversion architecture, and (3) Competitive Benchmarking against top-tier production studios in Singapore and Chennai. This ensures a realistic assessment of where you stand relative to the market leaders you are competing against.

22
/100

Google Presence

Maps visibility, reputation, and local SEO.

View Full Audit →
38
/100

Website Architecture

Conversion mechanics, CTA design, and narrative flow.

View Full Audit →
31
/100

SEO & Discoverability

Schema markup, keyword strategy, and search ranking.

View Full Audit →
What We Build
03 / 08
Architecture
Performance & Control
  • Next.js & React architecture: lightning-fast page loads that keep viewers engaged
  • Custom CMS integration: easily update your reel, clients, and copy without ever needing to code
  • Fluid typography: perfectly proportioned text that looks flawless from an iPhone to a 4K TV
  • Stable cinematic layouts: no annoying layout shifts or jumping when scrolling on mobile
  • A curated dark-mode aesthetic that makes your vibrant video colors pop
Experience
Cinematic Interactions
  • Butter-smooth interactions: images that reveal playfully as your cursor glides over them
  • Immersive scrolling: project panels that stack like scenes in a film with subtle color shifts
  • Theatrical video expansion: watch the video player smoothly grow from a focal point to full-screen glory
  • Elegant text reveals: titles that elegantly fade in word-by-word like a premium movie intro
  • Cinematic dimming: surrounding elements softly fade when you focus on a specific service
  • Effortless mobile swiping: a natural, app-like carousel experience for viewing on the go
Conversion
Seamless Lead Generation
  • Multi-step contact flow: email capture → brief → schedule call
  • Floating "Request a Quote" CTA: persistent across all scroll depth
  • Calendly or Cal.com booking integration for zero-friction discovery calls
  • Lead magnet: "Video Production Brief Template" (gated PDF download)
  • 2-step form with field validation states and progress indicator
Visibility
SEO & Discoverability
  • Schema markup: Organization, LocalBusiness, VideoObject
  • Meta descriptions and Open Graph for all pages
  • Keyword-targeted H1s and header hierarchy
  • Image alt text across entire portfolio
  • Internal linking architecture between service and project pages
  • Complete Google Business Profile Optimization (Singapore + Chennai)
Investment
04 / 08
We approach pricing a bit differently. We aren't quoting based on page counts, but rather the depth of the experience. Think of these three approaches as different depths of storytelling. Where they differ is in the finer details—how we guide the viewer's eye, the subtle ways we build credibility, and how actively the site works to turn casual visitors into actual inquiries. Whichever direction feels right for where Coromandel is today, the final result will sit comfortably alongside the best in the industry.
Tier 01 · Foundation
A clean,
functional presence.
₹2.25L
8 core sections · 3-4 week delivery
This tier is built specifically around the requirements you shared. It establishes a premium digital presence that correctly reflects the scale of your work, while keeping the build focused and efficient. It’s the most direct path from where you are now to a site that actually starts working for you.
  • Core Flow: 8 essential sections built for conversion
  • Lead Architecture: Floating CTA, multi-step forms, Calendly integration
  • SEO Foundation: Schema markup, meta strategy, H1 hierarchy
  • Sanity CMS: Update reels and copy without developer dependency
  • Mobile-First: Tested and optimized across iOS and Android
  • Local Visibility: Basic Google Business Profile (GBP) optimization
  • Modern Stack: High-performance Next.js & React architecture
  • Excluded (for now): Complex micro-interactions, custom interactive maps, immersive scroll case studies.
  • Expected ROI: Positioned to generate 15–30 qualified leads in the first 90 days.
Recommended
Tier 02 · Growth
Where conversion
becomes strategy.
₹3.5L
10 sections + 2 case studies · 6–7 week delivery
This is the approach we recommend for studios ready to scale. It takes all the polished aesthetics of the Foundation tier and layers in the specific strategies we use to consistently turn casual traffic into qualified conversations.
  • Everything in Foundation, plus:
  • Behavioral Design: Spotlight hover effects, staggered logo reveals, context-aware CTAs
  • Interactive Storytelling: Custom global map with location context and video reveal animations
  • Proof at Scale: 2 dedicated case study pages for independent SEO ranking
  • Advanced Intelligence: Custom GA4 event tracking, conversion funnel visualization
  • Team-Ready CMS: Role-based access and approval workflows
  • Expanded Authority: Multi-market Google Business Profile optimization (4 locations)
  • Expected ROI: Engineered to convert 7–10% of traffic, targeting 40–60 qualified leads in the first 90 days.
Tier 03 · Enterprise
A platform built
to scale globally.
₹4.5L
10 sections + 4 case studies · 10–12 week delivery
Everything in Growth, plus the depth, custom architecture, and strategic infrastructure for a company operating at an international level.
  • Everything in Growth, plus:
  • Cinematic Scale: 4 immersive, 100dvh scroll-stacked project experiences
  • Global Proof: WebGL interactive map with animated flight paths and time-lapse growth
  • Strategic Lead Capture: Gated "Production Playbook" PDF with automated email nurture
  • Enterprise CMS: Zapier/CRM API integrations and custom content models
  • Dedicated Partnership: Priority sprint access, quarterly strategy sessions, 6-market GBP optimization
  • Global Production Hub: Interactive directory of international talent & crew network
  • Expected ROI: The infrastructure needed to capture and convert global enterprise opportunities.

Strategic Enhancements

₹75,000 – ₹1.2L
Brand Copywriting

Instead of just filling pages, we write the authority-driven narrative that sells premium production.

₹45,000 Setup
Advanced Local SEO & GBP

Executing the exact Google Business Profile strategy outlined in our audit to dominate local search.

₹85,000
Interactive Pitch Templates

A bespoke, cinematic web-based pitch deck that you can duplicate and send to clients instead of a PDF.

₹35,000
Analytics & Event Tracking

Advanced GA4 and custom conversion event tracking so you know exactly which reels drive leads.

₹65,000 Setup
"Behind the Lens" Journal

A narrative-driven content engine to share the stories, setup, and process behind your biggest shoots.

₹45,000 Setup
Global Production Hub

An interactive directory showcasing your vetted network of talent and crew across Singapore and Chennai.

₹25,000
Interactive Global Map

Upgrade the foundational static map to a fully immersive WebGL experience with animated flight paths.

Ongoing Support & Evolution
05 / 08
Once the platform is live, our focus shifts from building to optimizing. Whether it’s updating your showreel, architecting case studies for new campaigns, or refining the SEO strategy as you scale into new markets, we manage the entire digital infrastructure. You focus on the work; we ensure the website remains a high-performance reflection of it.
Maintain
Maintain
Managed infrastructure · Always available
  • Managed hosting: Vercel & Sanity accounts managed by Lune
  • 48hr guaranteed response time for all support requests
  • Always-on uptime monitoring & security patches
  • Minor technical upkeep and content support
₹22,000
/ month
Build
Build
Active improvement · Managed infrastructure
  • Everything in Maintain, plus:
  • 24hr guaranteed response time for all support requests
  • Quarterly SEO & Performance Health Check
  • Regular content additions: new work, case studies, campaign pages
₹44,000
/ month
Scale
Scale
Strategic growth partner · Full managed stack
  • Everything in Build, plus:
  • Same-day Priority Response & Dedicated WhatsApp Channel
  • Monthly 30-min Strategy Call: positioning & conversion
  • New interactive features and custom interaction engineering
₹88,000
/ month
There's no need to decide on this right now. Most of our clients prefer to complete the website build first and choose a support plan based on their actual needs post-launch.
Delivery Timeline
06 / 08
The methodology remains the same across all tiers. The duration of each phase simply scales based on the depth of the build—from 4 weeks for a Foundation build to 10 weeks for an Enterprise platform.
Phase 01
Discovery
Brand Immersion & Architecture
Deep-dive session into Coromandel's brand voice, target client profiles, and competitive positioning. Sitemap, content architecture, wireframes, and SEO keyword strategy finalised. CMS schema designed.
Phase 02
Design
Visual Direction & Interaction Design
Full-fidelity website mockups presented for review, from the cover page through to project pages. Interaction states, animation logic, and mobile layouts all included. All tiers include 2 free rounds of revisions during the design phase. Any additional revisions requested thereafter are billed at ₹15,000 per round.
Phase 03
Build
Development & CMS Integration
Next.js & React build, Framer Motion animations, Sanity CMS integration, Vimeo embeds, and all interaction engineering. SEO schema, meta, and sitemap implemented. Staging link provided for review at end of this phase.
Phase 04
Launch
QA, Content Load & Go-Live
Cross-browser testing (Safari, Chrome, Firefox, iOS, Android), performance audit, and final content population. DNS migration, Google Business optimization completion, and post-launch monitoring.
Payment Schedule
07 / 08
50%
Project Initiation

Secures your dedicated development sprint and begins the Discovery and Architecture phase.

30%
Design Confirmation

Invoiced upon your final approval of the website mockups, right before engineering begins.

20%
Final Handoff

Invoiced upon completion of QA and final testing, immediately prior to DNS migration and live launch.

We accept payments via Bank Transfer and UPI. Detailed instructions will be provided on the official invoice.

How We’ll Bring This to Life
08 / 08
01
Planning for control
We'll design the content management system to fit your workflow, giving you the freedom to manage your portfolio without needing a developer.
02
Listening to your feedback
You saw the general direction in the demo. In this phase, we’ll look at the specifics together, like the pacing of the animations, which reel sets the tone on the cover page, and the small details in between, to make sure the site feels exactly like Coromandel.
03
Showing our work
We believe in working transparently. You'll get weekly links to the live build so you can watch the site take shape and tell us if anything needs to change.
04
Handling the technicals
We take responsibility for the complex stuff, like making sure your films play smoothly on mobile, so you can just focus on the creative work.
The Next Step

Let’s set the date.

Let us know which month works best (June / July) and we'll send you the detailed timeline in 48hrs.

Reply with timeline →
adhityan@lunestudio.in · lunestudio.in · WhatsApp available