Lune Studio
Prepared for Coromandel Productions
Veeru Murugappan, Founder
May 2026 · Confidential
Website Design Proposal · Ref. CP-2026-01
Built for
Stories
that Convert.
A comprehensive digital presence proposal for Coromandel Productions — architecting a platform as cinematic and commercially powerful as the films you make.
Coromandel Productions commands some of the finest visual storytelling in the region. ICC. Infosys. World Bank. The calibre of your clients is undeniable. Your website, however, is quietly costing you the next one.
We ran a comprehensive audit of coromandelproductions.com benchmarked against the leading video production agencies across Singapore, Bengaluru, and Chennai — Intuitive Films, Big 3 Media, Filmbaker, Cinimage. The findings are clear: your brand deserves a platform that matches its ambitions. Right now, it doesn't. This proposal outlines exactly what it takes to close that gap — and how to convert the website from a portfolio into your most powerful new-business tool.
4/10
SEO & Visibility
You are invisible to search.
No meta descriptions. No schema markup. No keyword-targeted content. Competitors like Intuitive Films publish 15+ articles; Big 3 Media has 50+. You have none. Estimated position: Page 2–3 for every relevant query.
5/10
Conversion Mechanics
Traffic lands, but doesn't convert.
No low-friction entry points. No lead magnet. No Calendly. "Start Production" as the only CTA creates a high-commitment ask with no warm-up. An estimated 50%+ of inbound enquiries are lost before contact.
6.5/10
Call-to-Action Design
Premium aesthetic mutes urgency.
CTAs blend beautifully into the design — but they don't compel action. No "Request a Quote," no "Watch Reel," no email capture. Competitors offer three or more distinct entry points vs. your one.
7/10
Copy & Messaging
The voice is right. The proof isn't.
"Production is the architecture of emotion" — the literary voice works. But testimonials lack specificity, pricing is opaque ("bespoke valuation"), and there is no ROI language. Buyers need numbers to commit.
"Coromandel can move to Tier 1 with focused improvements to SEO, CTA strategy, and content marketing. The design is already excellent — it's the growth infrastructure that's missing."
— Lune Studio Competitive Analysis, April 2026
SEO
No schema markup — VideoObject, Organization, and LocalBusiness schemas are absent entirely. Rich snippets and Google's Knowledge Panel are out of reach.
0/10
Conversion
Missing email capture — no lead magnet, no gated content, no newsletter. Every visitor who doesn't fill the bottom-of-page form is gone forever.
3/10
Social Proof
Testimonials without specificity — no company names visible, no metrics, no measurable outcomes. Competitors like Big 3 Media lead with "2,486 videos, 623 companies."
5/10
Pricing
"Bespoke valuation" creates uncertainty — budget-conscious clients self-select out. Filmbaker and BrandStory offer tiered ranges. This is now an industry expectation.
4/10
Content
Zero content strategy — no blog, no resource hub. Long-tail queries like "corporate video production Singapore cost" and "sports documentary agency Asia" capture zero traffic.
2/10
Architecture
A Platform Built for Growth
- Next.js (App Router) — fast, crawlable, globally CDN-distributed
- Sanity CMS integration — update reels, clients, and copy without a developer
- Fluid typography via
clamp() — pixel-perfect from mobile to 4K
- 100dvh viewports — no layout shifts on iOS Safari or Android Chrome
- Dark-mode optimised across all breakpoints
Experience
Cinematic Interactions
- Cursor image-reveal with spring physics (Framer Motion useSpring)
- Stacked 100dvh project panels with parallax + colour reveal on scroll
- Expanding Vimeo player — clip-path animation from dot to full 16:9
- Word-by-word title animations — no awkward line breaks on any screen
- Cinematic dimming on service rows — spotlight on hover
- Mobile swipe carousel with touch thresholds and pagination dots
Conversion
Growth Infrastructure
- Multi-step contact flow — email capture → brief → schedule call
- Floating "Request a Quote" CTA — persistent across all scroll depth
- Calendly or Cal.com booking integration for zero-friction discovery calls
- Lead magnet: "Video Production Brief Template" (gated PDF download)
- 2-step form with field validation states and progress indicator
Visibility
SEO & Discoverability
- Schema markup — Organization, LocalBusiness, VideoObject
- Meta descriptions and Open Graph for all pages
- Keyword-targeted H1s and header hierarchy
- Image alt text across entire portfolio
- Internal linking architecture between service and project pages
- FAQ section targeting long-tail search queries
- Google Business Profile setup (Singapore + Chennai)
Three build tiers. Each one is a complete, production-grade website — the distinction is in scope, depth of feature engineering, and how far we take the cinematic experience. All tiers include full CMS integration, SEO foundations, and a conversion-optimised contact flow.
Tier 01
The Foundation
₹2,00,000
5 pages · 6 week delivery
"A premium digital home. Clean, fast, and built to convert."
- 5 core pages — Home, Work, Services, About, Contact
- Cinematic dark-mode aesthetic with film grain + radial gradient overlays
- Framer Motion entry animations — staggered hero typography reveal
- Responsive mobile menu with backdrop blur
- Sanity CMS for projects, testimonials, and team bio
- Vimeo embed integration with mute/unmute controls
- Multi-step contact form with email capture
- Full SEO foundation — schema, meta, alt text, sitemap
- Google Business Profile setup (1 location)
- Mobile-first — tested across iOS Safari, Chrome, Android
- Vercel deployment + 3 months post-launch support
5 pages · Next.js + Tailwind + Framer Motion
Recommended
Tier 02
The Flagship
₹4,00,000
8–10 pages · 8 week delivery
"Everything in Foundation, plus the cinematic interactions that separate Coromandel from every competitor."
- Everything in Foundation, plus:
- Cursor image-reveal — spring physics hover with ±3° tilt on service rows
- Immersive project pages — stacked 100dvh scroll panels per film
- Expanding Vimeo player via CSS clip-path animation
- Parallax background — desaturated thumbnail that colorises on scroll activation
- Word-by-word title reveal — no awkward line breaks on any screen size
- Sticky scroll progress sidebar (01/03 tracking) with keyboard nav support
- D3.js global reach map — CMS-driven nodes, animated bezier trajectories
- Mobile swipe carousel with drag thresholds for services section
- Calendly / Cal.com booking integration
- Floating "Request a Quote" persistent CTA
- Google Business Profile setup (Singapore + Chennai)
- 6 months post-launch support
8–10 pages · Full cinematic interaction suite
Tier 03
The Enterprise
₹6,00,000
12+ pages · 10 week delivery
"A complete digital ecosystem — built for global clients, speaking at the level of Intuitive Films and Big 3 Media."
- Everything in Flagship, plus:
- Full case study pages — Challenge → Treatment → Production → Results (3 cases)
- Dedicated service verticals — Sports Features, Corporate, Documentary, Social Impact
- ROI Calculator tool — "Estimate your production investment" (lead magnet)
- Video testimonial integration with custom lightbox player
- Blog / "The Video Journal" — SEO-optimised CMS-driven content hub
- 5 launch blog posts, keyword-targeted for Singapore + Chennai markets
- Gated lead magnet — "Video Production Brief Template" PDF download
- Email automation flow — inquiry → 24h response → process overview
- Advanced analytics — GA4, Search Console, heatmaps (Hotjar)
- Multi-language support scaffolding (EN / Tamil)
- Client portal — secure project status updates (Sanity-powered)
- 12 months post-launch support + quarterly SEO review
12+ pages · Full ecosystem + content + analytics
Monthly Partnership
05 / 06
A website is a living thing. Once we've built your platform, a monthly partnership ensures it grows with you — new projects added, content published, SEO compounded, and performance optimised without the friction of one-off requests.
Retainer 01
Maintain
₹18,000
per month
"Your site stays fresh, fast, and error-free."
- Monthly project / reel additions to portfolio (up to 3)
- CMS content updates — team, testimonials, capabilities
- Performance monitoring — Core Web Vitals, uptime
- Bug fixes and minor copy changes
- Monthly analytics report (GA4 + Search Console)
- Priority WhatsApp + email support
Retainer 02
Grow
₹40,000
per month
"Active SEO and content compounding your reach every month."
- Everything in Maintain, plus:
- 2 SEO-optimised blog posts / month ("The Video Journal")
- Keyword rank tracking and monthly strategy adjustment
- New case study page every quarter
- A/B testing — CTA copy, form placement, hero variants
- Social proof updates — new client logos, testimonial additions
- Conversion rate optimisation recommendations
- Monthly 30-min strategy call
Retainer 03
Dominate
₹75,000
per month
"Full-stack digital presence — from search ranking to lead nurturing."
- Everything in Grow, plus:
- 4 SEO blog posts / month with keyword research and distribution
- Full lead nurturing email sequence (4-part automation)
- Monthly paid campaign landing page (Google / LinkedIn)
- Competitor tracking — monthly benchmark against top 5 rivals
- Video testimonial production coordination (quarterly)
- Local SEO management — Google Business, citations, reviews
- Custom analytics dashboard — live traffic, leads, conversions
- Dedicated account manager — weekly check-in
Flagship Build — Tier 02
8–10 pages · Full cinematic interaction suite · Recommended
₹4,00,000
One-time
Monthly Partnership — Grow
SEO content + analytics + CRO · Billed monthly after go-live
₹40,000/mo
Ongoing
Domain, Hosting & Infrastructure
Vercel Pro, Sanity, analytics tools — estimated annual cost
₹18,000/yr
Pass-through
Total Year 1 Investment
₹8,96,000
Build + 12 months Grow retainer
+ infrastructure
Week 1–2
Discovery
Brand Immersion & Architecture
Deep-dive session into Coromandel's brand voice, target client profiles, and competitive positioning. Sitemap, content architecture, wireframes, and SEO keyword strategy finalised. CMS schema designed.
Week 3–5
Design
Visual Direction & Interaction Design
Full-fidelity Figma designs presented for review — cover page through to project pages. Interaction states, animation specifications, and mobile layouts all included. Two revision rounds before development begins.
Week 6–8
Build
Development & CMS Integration
Next.js build, Framer Motion animations, Sanity CMS integration, Vimeo embeds, and all interaction engineering. SEO schema, meta, and sitemap implemented. Staging link provided for review at end of this phase.
Week 9–10
Launch
QA, Content Load & Go-Live
Cross-browser testing (Safari, Chrome, Firefox, iOS, Android), performance audit, and final content population. DNS migration, Vercel deployment, Google Search Console submission, and post-launch monitoring. Monthly retainer begins.
Full Case Study Page
₹35,000
One cinematic deep-dive — Challenge, Treatment, Behind the Lens, and Results. Rich media layout with embedded stills and quotes.
ROI Calculator Tool
₹28,000
"Estimate your production investment" interactive tool — built as a lead capture instrument with instant quote generation.
Blog Launch Package
₹42,000
CMS-powered content hub + 5 SEO-optimised launch posts targeting Singapore and Chennai production queries.
D3.js Global Reach Map
₹22,000
Interactive SVG world map — CMS-driven partner city nodes with animated bezier trajectories from Singapore hub.
Multilingual Support
₹30,000
Full EN/Tamil language toggle with localised meta, hreflang tags, and CMS dual-language content fields.
Custom Showreel Intro
₹18,000
Fullscreen video hero with custom playback controls, autoplay-muted loop, and smooth scroll-triggered transition to page content.
01
We Build, Not Pitch
Proven Delivery
Our live client roster — Vikram Dental Care (₹3.2L in booked appointments within 60 days), FitKits Gym, Solely Sports, Stanley Music Store — demonstrates one thing: we build websites that make our clients money. We don't present concepts. We ship results.
02
Premium Without Compromise
No Templates. Ever.
Every Lune Studio website is engineered from scratch — Next.js, custom animations, bespoke CMS schemas. We benchmark against ThunderClap, Squareboat, and Webchutney and close every gap. Your site will not resemble any other agency's work.
03
Cinema Speaks Our Language
Built for Video-First Brands
We've already engineered Vimeo embeds with custom playback, clip-path video reveals, parallax film panels, and spring-physics service interactions. Coromandel's platform won't need a video specialist — we are the video specialist.
04
Local Presence. Global Standard.
Chennai-Based. Asia-Calibrated.
We understand Singapore + Chennai dual-market positioning — the cultural register, the SEO topology, the buyer behaviour. No agency 4,000 km away will. We're a WhatsApp message away at every stage of the build and every month after it.
Payment Structure
50% advance on project commencement.
25% on design sign-off (Figma).
25% on project delivery and go-live.
Monthly retainer billed on the 1st of each month, post-launch. Minimum 3-month retainer commitment.
Revisions & Scope
Two full revision rounds are included within the quoted scope. Additional revisions at ₹4,500/hour.
Scope additions requested post-approval are quoted separately and do not delay delivery of the original scope.
IP & Handover
All code, design assets, and CMS configurations transfer fully to Coromandel Productions upon final payment.
Sanity CMS admin access, Vercel project ownership, and Git repository are handed over at launch. No lock-in.
The Next Step
Ready to build a site
as ambitious as your
films?
Begin the Conversation →
hello@lunestudio.in · lunestudio.in · WhatsApp available